Bland is a voice AI platform. It gives companies the tools, and on larger contracts the engineers, to build their own phone agents, and it charges by the minute. These days Bland pitches itself to regulated industries such as healthcare, insurance, financial services and logistics. ModPhone is a finished AI receptionist for an office that wants its calls answered this week, set up from your website and billed by the month.
If you're a developer building a voice product, or an enterprise with thousands of calls and a security review to pass, Bland is worth a serious look. If you're an office manager at a tax firm or an auto shop, you probably want the finished product.
What Bland costs, as of September 2026
From Bland's pricing page:
| Bland plan | Per-minute rate | Platform fee | Limits |
|---|---|---|---|
| Start | $0.14 | None | 10 calls at once, 100 calls a day |
| Build | $0.12 | $299 a month | 50 calls at once, 2,000 calls a day |
| Enterprise | Custom | Contracted to your volume | Concurrency sized to you; on-premises or private cloud, BAA, SSO and data residency available |
Bland says the per-minute rate includes the language model, real-time transcription and premium voices, with no separate token charges. Transferred call time is billed on top, at $0.05 a minute on Start and $0.04 on Build.
Bland's homepage describes inbound and outbound calls plus text, web chat and other channels. It also describes Norm, an assistant for building agents, and a forward deployed engineering team that builds an enterprise customer's first agent end to end, including the conversation pathway and the integrations.
ModPhone's plans are Starter at $49 a month (200 minutes, 200 texts), Growth at $99 (500 minutes, 500 texts, website chat, webhooks) and Business at $299 (1,500 minutes, 1,000 texts, email agent, HubSpot, GoHighLevel and Shopify). Business is the plan most customers pick.
The per-minute math
On minutes alone, Bland is cheaper. As of September 2026, 500 minutes on Bland's Start plan is $70, and on ModPhone it's the Growth plan at $99. At 1,500 minutes it's $210 on Bland Start against $299 for ModPhone Business.
What the ModPhone price includes is the part you would otherwise build or pay someone to build:
- An agent written from your website and documents, with every fact listed so you can check and edit it.
- Booking into Google Calendar or Outlook, with a confirmation text to the caller.
- Transfers to your staff and departments, including a list of people rung in order, where the person answering presses 1 to accept.
- Texting the caller a link or an address during the call.
- An email to your team after each call with the summary and a link to the transcript, plus a follow-up list for calls that need a person.
- One inbox for calls, texts, website chat and email, on the web and in the iPhone and iPad app.
On a platform like Bland, somebody designs the conversation and connects it to your calendar, your CRM and your transfer logic. That might be your developer, or Bland's engineers on an enterprise contract. Either way, it is work that has to be done and then maintained when your hours, staff or services change.
Where Bland is the better choice
Outbound calling at volume. If your main job is calling people (appointment reminders, lead follow-up, surveys), Bland is built for it, with daily call limits in the thousands on its Build plan. ModPhone is built for answering inbound calls, texts, chats and email.
You have engineers and want control. If voice is part of your own product, or you want to design every branch of the conversation, a platform gives you that. ModPhone manages the AI model for you (there is no model to choose), and you shape the conversation through settings and plain-language instructions rather than code.
Regulated enterprise requirements. Bland's Enterprise plan lists on-premises or private cloud deployment, a BAA, single sign-on and data residency. If your security team requires those, Bland publishes them.
Very high minute volume. At thousands of minutes a month, a lower per-minute rate adds up, provided you have the people to run the agent.
Where ModPhone is the better choice
Nobody on your team writes code, and nobody should have to. You set ModPhone up from your website and a dashboard. You can try the demo in 30 seconds and be live on a real number in about 10 minutes.
Your calls are questions and requests, not campaigns. A client asking a CPA's office whether their extension was filed, a customer asking an auto shop if they can look at a noise today, a resident asking city hall when bulk trash pickup is. ModPhone answers from your own material, books the appointment or transfers to the right person, and tells your team what happened.
You want every channel handled the same way. The same agent and knowledge answer calls and texts on every plan, website chat from Growth and email on Business, in 30+ languages.
You want a predictable monthly bill. ModPhone's price includes the number, the minutes and the texts. Minutes over your plan cost $0.15, $0.12 or $0.10 depending on the plan.
Common questions
Is Bland cheaper than ModPhone?
Per minute, yes. As of September 2026, Bland's Start plan is $0.14 a minute with no platform fee, while ModPhone works out to roughly $0.20 to $0.25 a minute on its plans. The difference is that ModPhone's price includes the finished receptionist: setup from your website, calendar booking, transfers, texting, summaries and an inbox. On Bland, someone designs and maintains those pieces for your business.
Do I need a developer to use Bland?
Not always, but it helps. Bland offers Norm, an assistant for building agents, and on enterprise contracts its own engineers build the first agent for you. For API-level work and custom integrations, you want someone technical on your side.
Does ModPhone have an API?
ModPhone sends call and chat results to your own systems by webhook, which is how it connects to Zapier, Make and n8n (Growth plan and up). It isn't a platform for building your own voice applications. If that's what you need, Bland or a similar developer platform is the better fit.
Can ModPhone make outbound calls?
ModPhone is built for inbound calls, texts, chats and email. Outbound calling is available only for select customers. If outbound campaigns are your main use, a platform like Bland is designed for that.
See the finished product
Paste your website into the ModPhone demo and ask it the questions your customers asked this week.